coatsworth.co.uk

Googled their own verification token, pasted the search URL

$ dig TXT coatsworth.co.uk

;; QUESTION SECTION:

;coatsworth.co.uk. IN TXT

;; ANSWER SECTION:

coatsworth.co.uk. 3600 IN TXT "https://www.google.com/search?q=google-site-verification%3DfPKE6GXeDgiIg9HfxpNSXo_2aepY8tsxHmWJuEqqgmY..."

What Happened

They Googled their own Google site verification token — presumably trying to figure out what it was — and pasted the search results URL into DNS instead of the token itself. The irony: the token they were looking for was in the search query string of the URL they pasted.

Full TXT Record Value

https://www.google.com/search?q=google-site-verification%3DfPKE6GXeDgiIg9HfxpNSXo_2aepY8tsxHmWJuEqqgmY...