1. Serving llms.txt directly over DNS to feed AI models
An incredible programmatic SEO hack: serving an llms.txt file directly over DNS. By encoding company information directly into TXT records, this domain bypasses web scrapers entirely and feeds data straight to AI models like OpenAI and Anthropic that query DNS. This is genuinely clever.
# llms.txt
# Company: ABJ Kitchens and Bedrooms
# Description: Premium bespoke kitchen and bedroom furniture design and installation
# Location: UK
# Contact: [email protected]
# Services: Bespoke kitchens, fitted bedrooms, home offices
Using TXT records to store 1990s-style SEO keyword stuffing (`k|Craft, affiliate marketing...`) and Meta Descriptions (`d|I will show you how I make money...`). This is a DNS zone file moonlighting as a sitemap.xml.
k|Craft, affiliate marketing, email marketing, digital marketing, junk journals, tags, papercrafts, ATCs, mixed media
d|I will show you how I make money from doing the crafting I love. No costs involved, I will just teach you what I do. Dream of giving up your full time job and earn money from crafting instead? this is the site for you
A full `<script>` tag for Ahrefs analytics was pasted into the TXT record. This is entirely non-functional — DNS cannot execute JavaScript — but it's a fascinating glimpse into the confusion between HTML headers and DNS records.